Check your area
Somebody moved onto your street last month.
They don't have a dentist yet. In a few weeks they'll have one — picked off a search result, or off whichever postcard didn't go straight in the bin on the walk back from the mailbox.
You could be a note in their hand instead.
Welcome to the neighborhood —
I'm Dr. Alvarez, and my office is
just up the road from you.
If you ever need anything, my
cell is on the back.
We write your cards. With a pen.
Not a font that looks handwritten. Not a printer with a fancy typeface. A pen, held in a machine, drawing your actual letterforms on real card stock, one card at a time — then sealed, hand-addressed, stamped and mailed.
The whole thing turns on one detail: it is unmistakably not junk. Somebody at the mailbox can tell in half a second, and that half-second is the entire difference between being read and being recycled.
Your handwriting, captured once
You fill out one sheet by hand — the alphabet, some numbers, a few joined pairs — and photograph it. We pull every letterform off that sheet and rebuild your hand from it.
After that it's yours forever. When a card says Welcome to the neighborhood those are your letters, at your slant, spaced the way you space them.
Because we keep several versions of each letter, no two cards come out identical. Line starts drift a few points, the baseline wanders — the way a hand does and a printer never does.
Everyone who moves in near you hears from you
We buy the move data and refresh it every month. As households turn up within reach of your office — people who bought, people who just signed a lease, businesses opening a suite down the road — a card goes out in your hand. You never touch a list, and no patient records are involved at any point.
Write the note once. Change it whenever you like. It keeps going out.
And the neighbourhood is yours
We draw a territory around your office — a few blocks in a dense city, a whole town somewhere quieter. Nobody else in your specialty gets written to inside it while you're running.
New arrivals always get the first note. However many that is in a given month, the rest of your cards go to people who arrived earlier — a second note, then a third. A bigger plan is a bigger territory and more of it locked to you — more households reached, more often, and more of the map your competitors can't touch.
Two ways to send
Run a program that goes out on its own every month, or send a single batch when you have something specific to say. Plenty of practices do both.
Every month · from $249
Run a program
We find people as they move in near you and write to them, month after month, and nobody else in your specialty can reach them.
| Plan | Cards a month | Monthly |
|---|---|---|
| Starter | 50 | $249 |
| Growth | 100 | $449 |
| Scale | 250 | $999 |
The data, the cards, the envelopes, the drawing, the stamps and the mailing — all of it. Six-month term, because mail can't be judged on one month: a slow one and a good one look identical until you have a few to compare.
Most practices pay several hundred dollars for a new patient through search ads. This costs less than that and lands somewhere nobody else is bidding.
Once · priced per piece
Or send one batch
No subscription and no territory — you bring the reason and the list, and it goes out once. These are what practices send:
- Dropping a planAn insurance change explained in your own hand, not in a notice that reads like it came from a billing department.
- A new faceAn associate joining, a hygienist people will meet next visit, a doctor stepping back after twenty years.
- Moving or expandingA new address, a second location, hours that changed, a service you didn't offer before.
- A whole zip codeEveryone, not just the new arrivals, when you want the neighbourhood to know you're there.
- Seasonal cardsOnce a year, to everyone you've written to. The one people keep on the fridge.
- Thank-yousAfter a referral, after a long case, after anything worth acknowledging by name.
Folded card, postcard, or a full letter
Programs use folded cards in sealed envelopes — private until opened, and the envelope can be drawn in your hand too. For a one-off, pick whatever suits what you're saying.
One sheet
Fill out the template by hand and photograph it. Twenty minutes, once.
A few lines
Write what you'd say to a new neighbour. Change it whenever you like.
Then nothing
We handle the data, the drawing, the envelopes, the stamps and the mailing.
Is your area still open?
One practice per specialty in any given area. Put in the zip code you'd want to reach and I'll tell you straight away.
Or just text me at 715-817-2116.